Kayla Higgins

Alphalete

Alphalete Athletics is a Texas-based premium activewear brand headquartered in Missouri City that creates performance-focused gym apparel and athleisure inspired by fitness culture, community, and self-improvement.


Their team were constantly running sales campaigns and new product releases, so I worked on creating over 20+ ads in 3-4 working days so they could test ad formats and hooks constantly. For their 10th Year Celebration campaign, many video and static ads got up to a 17x ROAS! (No joke, I was floored). Clear visuals of products combined with great sale incentives led to a lot of clicks and conversions.


January 2025 – June 2025

Social ads, motion graphics, photo-editing, video-editing

Motion ads for social platforms, created for 9:16 formats

Static ads for social platforms, 9:16 formats

Static ads for social platforms, 4:5 and 1:1 formats